<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- Home page. English only, so no hreflang cluster. lastmod 2026-09-22,
       the day the updated page (self-hosted fonts, schema, linking and
       section 01 layout changes) goes live. -->
  <url>
    <loc>https://www.frontpace.net/</loc>
    <lastmod>2026-09-29</lastmod>
  </url>

  <!-- The Book page. Linked from the landing pages and video pages (EN and NB)
       as of 2026-10-03. lastmod 2026-10-03, the day the page was last changed.
       Must match the Last-Modified header the server sends. English only, so
       no hreflang cluster. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment_book.html</loc>
    <lastmod>2026-10-03</lastmod>
  </url>

  <!-- Strategy Alignment Analysis - landing page (EN). lastmod 2026-10-03, the day the updated page
       (The Book box in the hero, The Book link in the navigation, video box moved right, "/ FrontPace" removed from the top bar)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/"/>
  </url>

  <!-- Strategy Alignment Analysis - landing page (NB). lastmod 2026-10-03, the day the updated page
       (The Book box in the hero, The Book link in the navigation, video box moved right, "/ FrontPace" removed from the top bar)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/"/>
  </url>

  <!-- SAA and SAA+ page (EN): what steps 1-8 and step 9 include and what each
       gives the leadership team. lastmod 2026-10-03, the day the updated page
       (The Book link in the navigation, The Book box beside the email box)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/SAA_EN_SAA_and_SAA_plus.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_SAA_and_SAA_plus.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_SAA_og_SAA_pluss.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_SAA_og_SAA_pluss.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_SAA_and_SAA_plus.html"/>
  </url>

  <!-- SAA and SAA+ page (NB): what steps 1-8 and step 9 include and what each
       gives the leadership team. lastmod 2026-10-03, the day the updated page
       (The Book link in the navigation, The Book box beside the email box)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/SAA_NO_SAA_og_SAA_pluss.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_SAA_and_SAA_plus.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_SAA_og_SAA_pluss.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_SAA_og_SAA_pluss.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_SAA_and_SAA_plus.html"/>
  </url>

  <!-- SAA introduction video page (EN). lastmod 2026-10-03, the day the updated page
       (The Book link in the navigation and in the bottom button row, "/ FrontPace" removed from the top bar)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. The video itself is
       described in video-sitemap.xml. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/SAA_EN_Video.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Video.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Video.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Video.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Video.html"/>
  </url>

  <!-- SAA introduction video page (NB). lastmod 2026-10-03, the day the updated page
       (The Book link in the navigation and in the bottom button row, "/ FrontPace" removed from the top bar)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. The video itself is
       described in video-sitemap.xml. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/SAA_NO_Video.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Video.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Video.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Video.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Video.html"/>
  </url>

  <!-- SAA privacy notice (EN). lastmod 2026-10-03, the day the updated page
       ("/ FrontPace" removed from the top bar; the notice text is unchanged)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/SAA_privacy_EN.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_privacy_EN.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_privacy_NO.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_privacy_NO.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_privacy_EN.html"/>
  </url>

  <!-- SAA privacy notice (NB). lastmod 2026-10-03, the day the updated page
       ("/ FrontPace" removed from the top bar; the notice text is unchanged)
       goes live. Previous update 2026-09-29. Must match the Last-Modified header
       the server sends once the new file is uploaded. -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/SAA_privacy_NO.html</loc>
    <lastmod>2026-10-03</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_privacy_EN.html"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_privacy_NO.html"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_privacy_NO.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_privacy_EN.html"/>
  </url>

  <!-- PDFs. robots.txt deliberately leaves these crawlable and describes them as
       indexable content in their own right, so they are listed here too.

       lastmod on every entry in this file matches the Last-Modified header the
       server actually sends for that URL, except the entries dated 2026-09-22,
       which were updated on that date; check those against the server's
       Last-Modified header once the new files are live (the other entries were
       last checked 2026-09-14). Do not invent a date: an
       inaccurate lastmod trains Google to ignore the signal across the whole
       file. If a file changes, update its lastmod to the new real date.

       The two presentation decks and the two Step 9 documents are genuine
       translations of each other, so they carry hreflang clusters exactly as the
       HTML pages do. Google supports hreflang annotations on non-HTML files. -->

  <!-- General presentation (EN). lastmod 2026-09-22 (target box removed, pages 5-6 merged, date updated, metadata updated). -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/SAA_EN_Presentasjon_General.pdf</loc>
    <lastmod>2026-09-22</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Presentasjon_General.pdf"/>
  </url>

  <!-- General presentation (NB). lastmod 2026-09-22 (target box removed, pages 5-6 merged, date updated, language and metadata updated). -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/SAA_NO_Presentasjon_General.pdf</loc>
    <lastmod>2026-09-22</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_NO_Presentasjon_General.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_EN_Presentasjon_General.pdf"/>
  </url>

  <!-- Step 9 (EN). lastmod 2026-09-23 (re-set in A4; text unchanged). -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/SAA_Step_9_EN.pdf</loc>
    <lastmod>2026-09-23</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_Step_9_EN.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_Trinn_9_NO.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_Trinn_9_NO.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_Step_9_EN.pdf"/>
  </url>

  <!-- Step 9 (NB). lastmod 2026-09-23 (re-set in A4; text unchanged). -->
  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/SAA_Trinn_9_NO.pdf</loc>
    <lastmod>2026-09-23</lastmod>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/SAA_Step_9_EN.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/SAA_Trinn_9_NO.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/SAA_Trinn_9_NO.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/SAA_Step_9_EN.pdf"/>
  </url>

  <!-- The two confidentiality agreements are deliberately NOT listed:

         /strategy_alignment/NDA_SAA_ST_Aug_2026.pdf
         /strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf

       They are linked from the pages and stay crawlable, so Google may index
       them anyway - omission from a sitemap is not a block. This is a judgement
       call rather than a technical one: a signed-agreement template ranking for
       the firm's name is rarely the result you want. If they should be indexed,
       uncomment the two blocks below. If they should NOT be indexed at all,
       a sitemap entry is the wrong lever - serve an X-Robots-Tag: noindex
       header on the two files instead, since a PDF cannot carry a meta robots
       tag and robots.txt Disallow would prevent Google reading the noindex.

  <url>
    <loc>https://www.frontpace.net/strategy_alignment/NDA_SAA_ST_Aug_2026.pdf</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/NDA_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/NDA_SAA_ST_Aug_2026.pdf"/>
  </url>

  <url>
    <loc>https://www.frontpace.net/strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://www.frontpace.net/strategy_alignment/NDA_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="nb" href="https://www.frontpace.net/strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="no" href="https://www.frontpace.net/strategy_alignment/no/Taushetserklaering_SAA_ST_Aug_2026.pdf"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://www.frontpace.net/strategy_alignment/NDA_SAA_ST_Aug_2026.pdf"/>
  </url>
  -->

</urlset>
